12 Reasons Why Businesses and Marketers Need Digital Marketing

Digital marketing tools and techniques provide business owners and marketers the best chances for competition, survival and sustainable business growth. Small and medium businesses are provided with the chances to compete and attract their market share of targeted traffic. Small businesses now have the resources to carry out sales and marketing processes that were previously available only to large-scale companies.

Compared to traditional marketing, digital marketing is more affordable and cost effective. Digital marketing provides small businesses—that have very little resources and capitalization—with a better and much more cost-effective marketing channel that delivers better results and improve profitability.

Digital (online) marketing widens business coverage with the use of social (computer-mediated) media; it is a more effective and efficient tool for reaching more customers where they are, especially via their mobile devices regardless of their locations. Digital marketing caters to the mobile consumers; mobile gadgets have actually become tools that influence purchasing decisions of many people.

Digital marketing makes it easy for business owners to measure success by the percentage rate of incoming traffic that converts into customers or that takes any desired action on a webpage, and then streamline their marketing campaigns towards conversion optimization.

Internet has become the rocket fuel that transforms the digital advertising world and ensures extremely quick growth of small and medium enterprises. From research, businesses that employ digital marketing strategies have more than 2.8 times better revenue growth expectancy; and small and medium businesses using digital marketing techniques have about 3.3 times better chances of expanding their workforce and businesses.

As said earlier, digital methods of communication and marketing are faster, more versatile, practical and streamlined. Digital marketing provides effective ways of interacting and providing customers with proper engagement points that give a business an insight of what their targeted audiences really want. This ensures marketing effectiveness, efficiency, quick time to value, and precise targeting that saves time.

No business or marketer can know her online customers well enough. Digital marketing, as the most measurable medium ever, provides more effective tools and techniques for appropriate engagement of customers and prospects with what they are looking for or may be in need of. By meeting or surpassing customers’ expectations on regularly, a business has a higher chance of retaining its customers.

Digital marketing makes cross-selling and upselling easy, which get customers to spend more money and thereby increase the profitability of a business. Cross-selling is a sales strategy where a seller (or an automated system) suggests opportunities to purchase additional related products or services from other categories than the one being viewed or ordered for. Upselling, on the other hand, is a marketing strategy where a seller (or an automated system) suggests or provides opportunities for customers to purchase higher-priced (more expensive) products or services. The sole purpose of cross-selling and upselling is to make more profitable sale.

With digital marketing, a business can create brand-awareness and determine the opinion that people in general have about their business, or how much respect or admiration it receives, based on its service delivery. A business can develop a better relationship with its targeted audiences by delivering on what it promised.

Though it may take time to build good reputation, persistent delivery of promises and consistency will make a business earn people’s trust and that will become good testimonials. People tend to trust information about a particular brand, product or service if it comes from people they know. Digital marketing leverages on social media reviews, social proof and testimonials from existing customers or those who have previously availed of a product or service marketed by a particular company.

Appropriate presentation of clever and innovative ways (in the form of texts, forms or buttons) to entice customers into buying things they don’t really want but may need, using call-to-action can improve traffic that converts into sales and leads. Digital marketers can specify what web visitors should do next after a description by using innovative forms, texts and buttons that are optimized with blending color scheme, graphics and position on the page to cause favorable action, such as Buy Now, Download, Sign Up, Like, Follow and Call Now.

Conducting marketing digitally makes it very easy to track and monitor results. Conducting customer research is relatively expensive, but with digital marketing, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

Digital marketing has become a requisite and more versatile tool for business growth and survival. It is the only way to stay ahead in today’s world. Digital marketing is dependent on ever-evolving and fast-changing technology, which affects marketing development and strategies. It helps businesses and marketers to make use of proven strategies and techniques that draw highly targeted traffic that delivers desired results, increase customer satisfaction and retention, and generate more revenues to ensure sustainable business growth.